Alice Xu's Portfolio

How could we make reporting seuxal violence non-traumatizing?

Project Duration:

11 weeks

Team:

Solo Project

Role:

User Research

Product Design

User Research

Product Design

User Research

Product Design

Skills:

Contextual Inquiry

User Testing

User Interface Design

Branding

Contextual Inquiry

User Testing

UI Design

Branding

Contextual Inquiry

User Testing

User Interface Design

Branding

The Problem

Over 50% of girls 15 to 19 years old experience sexual harrassment or seuxal assault during their life, yet only 2% of the prepertrator are convicted.

How might we guide young girls through post-incidence to increase convitction rate?

Trend Research

50% +

women experience sexual violence involving physcial contact in their lifetime

Girls 16 to 19 years old are

more likely to be victims of sexual assault than the general population

2.5%

sexual violence crime are convicted

Competitor Analysis

Forensic medical exam, or better known as rape kit, only addresses a small portion of sexual violence and have many limitations, incuding time and access.

There is gap in terms of an unobtrusive manner of gathering evidence pertinent to sexual violence.

Development Work

One of the biggest challenge during my concept development was the look and feel of the brand.

Making the user feel safe, comfortable, and trusted are some of the core focus of the brand. Therefore, I tested different color and styles on each element of the brand.

Since the start, I struggled to make the brand for approachable but sensible. After some experience and looking at the industry, I realized character or a moscot brings the an inhuman object alive.

I tested the hypothesis with the users and comparing to the branding without the moscat, the users' body language suddenly changed. The user became more relaxed and excited talking about the concept.

User Testing

Typing large paragraph on the phone sucks.

It is overwhelming, hard to keep track of places, so I conducted A/B testing with the users and make iterations based on the feedback.

Branding

Brand Color

Component

Home

Capsule

Account

Capsule 2

#VA92BA8

Created Mar 24, 2024

Status: Ongoing

Typeface

Archivo

This typeface is used for small titles and body copy

Real Madrid 2009

This Typeface is used for display

WRITING an effective statement

The users are prompted to write a complete and appealing statement that is true to themselves.

Text input UI Comparason

Given the phone is not the best median to type long paragraph, Capsule uses different style of text input UI to not overwhelm the user

Word Length Text Answers

Paragraph Answer Prompt

Paragraph Answer

Sentence Answer for dragging

How does it work?

COLLECT PHYICAL evidence

Step 1

Pick up or get the bags shipped to you

Step 2

Record the evidence

Step 3

Ship or drop off the sealed bags

Reflection

I hope to make a difference

This has been a deeply person project for me. It was a lot of struggle trying to make sense of everything in sexual violence prosecution but hearing the feedback from other female friends makes it so worth it. There are much to improve on the concept. I made some compromise due to the app being on mobile, and I believe they are the right choice. However, I wish I could have done more rounds of testing to valide each design decision.

Next Step

I plan to get feedback from everyone that I originally interviewed and further improve on the concept. I'd also like to form formal partnerships to develop the app.

Ask

Reach out to me at alicexuzy@gmail.com if you are interested in learning more about the project and collabrate on it.